A couple months back I blogged about Best Buy's marketing slogan: You, Happier. I visited Best Buy again a couple of weeks ago in search of a VCR (lots of VHS tapes and a broken player) but they don't have them anymore. They didn't have the You, Happier. banners either, which I initially thought was kind of cool, but then the employee I was chatting with pointed up to the Happier, Holidays. banner. Ugghh. Best Buy's unabashed appeal to greed promotes the pervasive idea that more and better stuff leads to happiness. But consider our own grandparents: we have more possessions than they dreamed possible, and yet we seem to be less content. We can think of and have lived many examples of how more is not better or how that thing we just knew would make us happy did not. But we can't seem to accept that the formula always fails. Instead we believe that we just haven't yet acquired the right stuff.
Jesus tells us in the Bible that He came so that we might have abundant life (John 10:10), but He warned us to be on "guard against all kinds of greed; a man's life does not consist in the abundance of his possessions." (Luke 12:15). So obviously an abundant life is not a function of stuff. So why are we so inclined to this excessive, rapacious, extreme desire? Given how rich our society is as a whole, greed is even hard to pinpoint. Sometimes it's manifested personally as tightfistedness or an unquenchable thirst for more, but sometimes it's more social in nature, wanting to have more than others or wanting what belongs to others. Greed is not knowing what is enough, it's not living the virtue of temperance, and at its core it's a disposition of the heart about stuff. So really only you know how greedy you are. Well, you and your Maker.
So what's the cure for greed. It's actually quite simple. I found it right there in my beloved unabridged. The antonym for greed and its cure is generosity. I said it was simple, not easy!
Think of the most generous person you know. Don't you just love and admire that person? Now, think of the most generous person that ever lived? And I'm not talking about Bill or Melinda Gates. Although it's truly incredible how much their foundation has given, the biblical view on giving is proportionality and so they haven't given as much as the impoverished woman who gave her last two coins (Luke 21). And the most generous person who ever lived was Jesus Christ. He wasn't generous in terms of giving away great wealth (there's no evidence that he ever had much), but He loved people. He took time for people. He asked for the little children to be brought to Him. And ultimately He died a brutal death for the scoffers who spit at him. Now that's generosity.
We are called to emulate His loving and generous spirit. (John 13). It is a high standard -- one that we can only hope to work toward.
Let me close with a thought-provoking and convicting question: "If anyone has material possessions and sees his brother in need but has no pity on him, how can the love of God be in him?" (1 John 3: 17)